Get 101 Ways to Promote Your Web Site (101 Ways series) PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

ISBN-10: 1931644721

ISBN-13: 9781931644723

This entire, hands-on, step by step advisor is absolute to allure extra power shoppers to any given web site. With 1000's of confirmed information, instruments, and methods, this freshly up to date variation offers the newest internet 2.0 tendencies and methods equivalent to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising and marketing managers, small enterprise proprietors, experts, site owners, contributors, new media execs, and web site designers will locate this guidebook worthy for constructing on-line strategies. A own password is additionally integrated for having access to the better half web site, which gives up to the moment online marketing information and elevated details. From optimizing web pages for se's and incorporating dynamite public family members thoughts to offline merchandising and making sure patron delight, this instruction manual and web site mixed are unbeatable for useful on-line promotional assets.

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Additional resources for 101 Ways to Promote Your Web Site (101 Ways series)

Example text

The most common research tool used is the search engine—85 percent of people doing research online use search engines to find what they are looking for. Because search engines can bring significant volumes of traffic to your site, you must understand how the major search engines work and how the design of your site can influence the indexing of your site by the search engines. You must also know about the elements that are included in the search engines’ algorithms, or formulas, that are outside your Web site and what you can do to ensure that you earn maximum points for those things you can influence.

Understand whom you are targeting and build your search engine optimization efforts around your audience. You need to choose keyword phrases that are going to bring sustainable targeted traffic consisting of potential customers—not just anything and everything. What you may think is the perfect keyword phrase may not be used at all by your target market in their search queries, which is why it is so critical to research and validate your keywords. Ideally, each page of your Web site is going to focus on a different set of keywords that are specific to the content at hand.

For the search engines that you have decided to focus on, you have to learn as much as you can about their ranking criteria and relative weighting. 2 for a breakdown of how the search engines score sites. The site with the highest score appears at the top of the results and the rest appear in descending order of their score. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is. 2. Formula for how the search engines rank Web sites.

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101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

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